The Business Club Leicester Limited's blog

A Great Event in Leicester - FAILURE IS NOT AN OPTION, Monday, September 28, 2009

Speaker Andy Gibney has 25 years experience in Martial Arts and is a 6th Dan Black Belt!

He is a former British Champion and twice World Silver Medal Winner. He was also the British Team Captain in 1996 and the Team Coach when Britain became World Champions in 2001. Amongst other things Andy coaches Business People to attain further success as well as teaching self-protection courses and giving very motivational lectures.
With credentials like this, you can see why Andy is such an inspirational speaker, come along to find out how he can teach you to refuse to fail!

Free Inc Buffet

Autumn Events from The Business Club Leicester

The Business Club Leicester has some really exciting keynote speakers and events going on through Autumn, to book a place on any of these events, please ring 0844 418 0511 or email emma@the-businessclub.org

FAILURE IS NOT AN OPTION | Monday, September 28, 2009

Speaker Andy Gibney has 25 years experience in Martial Arts and is a 6th Dan Black Belt!

Lead Generation through Business Networking

Lead Generation - A daunting, expensive and massive task? - The only route to create profitable lead generation is through an expensive marketing campaign? - The truth is lead generation can be cost effective, hugely profitable and the best bit? – FUN! Thousands of business owners are achieving successful lead generation through business networking groups. Also known as ‘word-of-mouth’ marketing, business networking is one of the most effective ways to create lead generation.
Whilst expensive marketing campaigns may yield returns, using business networking groups to create lead generation can achieve greater success. Lead generation through business networking enables you to be more focused in your pre-sales positioning and more specific about whom you do business with. Increased lead generation can also be achieved by aligning your sales ‘pitch’ to meet each individual client’s needs – impossible with a ‘blanket’ marketing campaign.
So if it’s that easy to successfully achieve lead generation from attending business networking events, then why is it so many people who try it, fail? Think about the latest marketing campaign you used for your business to create lead generation. Randomly sending out 1000 leaflets for lead generation doesn’t automatically make your marketing campaign successful. They need to be targeted, distribution monitored and above all, followed-up. The same principal needs to be followed for lead generation through business networking; and that’s where many businesses fail.
Simply attending business networking groups won’t automatically result in lead generation for your business. Successful lead generation through business networking has to be a disciplined, targeted and measured activity, and all leads followed up. This may sound like common sense, but you’d be amazed at just how many people believe they’ve done enough to create lead generation just by turning up!
How successful you become at lead generation through business networking groups is massively affected by you - your attitude and approach. Having someone blatantly using you to create their lead generation is an uncomfortable experience, so you need to be friendly, professional, trustworthy and above all nice! The truth is, everyone is there to try to create lead generation for their business, but some will be more successful than others at it.
Pushing your product at every person in the group will result in alienating yourself, your business and a Zero in lead generation! However, taking the time to genuinely get to know people will start to build business relationships, mutual trust and respect. Lead generation then takes another positive step as they introduce you to their contacts, creating many more lead generation opportunities than you would have achieved if you simply approached them as a potential client!
So business networking + lead generation = A great team and a great way to build your business! The Business Club Leicester use a proven system to allow your company to find new leads and build new relationships. To find out how to create lead generation opportunities for your business visit our website – www.the-businessclub/leicester

Up and coming events from Business Club Leicester

July 13th – Internet update
Come along to hear three experts updating us on various aspects of the internet.
Duncan Webster of 1PCS has a wealth of experience in all things web related – just look at his name! He will be talking about the importance of effective Search Engine Optimisation.
Anish Mistry of Fuelled Media have put together some eye-catching websites and will be updating us on the ever changing world of website development.
But it’s equally important to have the right connections and hardware, so Ken Manger of Ulysses IT will be letting us know what technology is on the market. Also, they will be available to answer tour questions many aspects of how to utilise the web effectively for your own business.
BBF Free Inc Buffet
Venue – Leicester Tigers

July 22nd – Leicester Tigers Hard Hat Tour
You can’t have missed the developments going on at our evening and primary Leicester Sporting venue on Aylestone Road. For those who would like to take a closer look, The Business Club have arranged a Hard Hat Tour of the site on Wednesday 22nd July.
There is one time slot at 12noon, and will be limited to a maximum of 25 people per tour. They will be conducted by Gallifords Site Manager and our Head of Stadium Operations, Charles Rayner.
The normal charge will be waived for Business Club members, but please email us if you want to attend.

July 31th – Wish List Luncheon
Come and join us for a buffet Networking Lunch at the Premier Inn Braunstone Lane East. After some open networking, you’ll be seated at tables with the people from industry sectors you would like to talk to. There will be a buffet lunch with refreshments and a glass of wine for those not driving!
When you contact us to confirm your attendance, please let us know which industry sectors, or even specific people, you’d like to see on your table.
Costs – Business Club Members £14 inc VAT, Non Business Club Members £20 inc VAT.
Please make cheques payable to The Business Club Franchising Ltd.
Venue – The Premier Inn, Braunstone Lane East, LE3 2FW

More Success for The Business Club

Summer is barely upon us but you can feel the cogs of industry, just getting started after boosts in the economy news, slowing in the hoped for heat. The schools will be shutting for the holidays within a month, and parliament will close to lick it’s wounds until September. But don’t forget that industry and commerce do still operate during the summer months. The Business Club takes a lighter approach in august with more social activity than normal, but we will be introducing new initiatives ready for September.
We have already had three excellent events in June, with comments such as “The Best single Business Event I’ve ever been to”; “I thought this would be the usual stuff, but you actually solved a business problem I’d got”; “(Meeting) that one contact in the room could make my business” passed our way. Our summer programme still sees a couple more keynote sessions, a drop in surgery for members, two luncheons and a BBQ, before the Autumn programme is announced. Details can be found in our events section below.
But there is more to The business club than great speakers and events, our host of benefits are all geared to help member companies explore new avenues, gain new ideas, and win more business. This is why we have put together the ‘Affinity Group’ programme – based around members working together to spot new opportunities and win new business – which all members will be eligible to join. Aslo, we are launching a Privilege Card, which will allow members to claim rewards for involvement with The Club, anything from a bottle of champagne, and Apple Ipod, to a London Theatre break.

Latest News from The Business Club Leicester

We have had an excellent start to May, well up on our average sign up rate for the middle of the month, and are looking forward to our events in June:

June 1st – Creative Thinking Workshop
When a problem arises in business, what generally follows is a knee jerk reaction, when perhaps a fresh approach is needed. There can be more than one way to approach a solution, and that solution may come from a very unlikely train of thought or discussion. Tonight’s workshop will exercise those thought processes, and apply them to real challenges that affect business today. You will go away with a new perspective to approach business development, or maybe even a way to solve a longstanding business issue. Conducting the workshop, Jill Simpson of SJS Consultancy is an experienced speaker and trainer, who will be aided by Craig Bunday of The Business Club Leicester.
BBF Free Inc Buffet
Venue – Leicester Tigers

June 15th – Expand Your Horizons
This is a real opportunity to work ON your business rather than IN your business. You’ll be working in a group of 6 members plus a Chairman who is a successful MD or qualified Business Advisor.
Your group will spend 20 minutes helping you with your business, on any issue you choose. It could be helping you identify how you can expand your business, how you might diversify, how you might increase profitability – or any particular issue that you want help with. This is a unique opportunity to get some new ideas.
BBF Free Inc Buffet
Venue – Leicester Tigers

June 19th – Wish List Luncheon
Come and join us for a buffet Networking Lunch at the Premier Inn Braunstone Lane East. After some open networking, you’ll be seated at tables with the people from industry sectors you would like to talk to. There will be a buffet lunch with refreshments and a glass of wine for those not driving!
When you contact us to confirm your attendance, please let us know which industry sectors, or even specific people, you’d like to see on your table.
Costs – Business Club Members £14 inc VAT, Non Business Club Members £20 inc VAT.
Please make cheques payable to The Business Club Leicester Ltd.
Venue – The Premier Inn, Braunstone Lane East, LE3 2FW

June 30th – Effective Goal Setting
We welcome back Alastair Cambell of Ideal Marketing, who will be taking us through effective tips to goal setting – a business discipline that we should all do, but find so much that firefighting gets in the way.Alastair moved from the world of London Advertising agencies to Market Harborough with his family in 1997 to become marketing manager for Lines Unlimited. The company went on to win business with almost half of the commercial radio stations in the UK and won the Marketing Company of the Year Award. Later in his career he set up The Ideal Marketing Company in 2003 – with a previous employer, Voice Connect, as his first client. Alastair has now spoken at seminars to over 4,000 people, including keynote addresses at the NEC and Olympia. He has also produced a series of tips booklets and over 12 CDs on business and marketing matters. He is currently working on a new book on low cost marketing for SMEs.
www.idealmarketingcompany.com
Alastair@idealmarketingcompany.com
01858 44 55 43
BBF Free Inc Buffet
Venue – Leicester Tigers

Up and coming events in Leicester

May 8th - Networking Lunch, Holiday Inn, St Nicholas Circle. 11am -2pm

May 11th, Marketing In The Economic Downturn, Leicester Tigers, 6pm - 9pm

May 27th, Drop In Telecoms Surgery, 1pm -4pm.

June 1st, Creative Thinking Workshop, Leicester Tigers, 6pm - 9pm

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